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Digital Festive Fun for Tarmac!

We were happy this month to be asked by Tarmac,  the UK’s leading construction solutions provider, to help them spread a bit of festive fun.  With Christmas approaching Tarmac wanted to create a fun campaign that would drive engagement, generate shares both internally and externally, create enjoyment and increase brand awareness.

We conceived and produced a lighthearted, feel good animation, the client was thrilled with their cost effective way of spreading some festive cheer!  Who would have thought that Tarmac’s specially formulated glow in the dark asphalt, ULTIGLOW, and coloured concrete, TOPTINT, for driveways, could act as a runway to steer Santa’s sleigh to the homes of children throughout the country.

Watch Tarmac’s Christmas video here: