11/11/17 Zinc Communicate wins at EVCOM Industry Awards 2017
PACEY to support National Children’s Traffic Club re-launch in 2018
Written by Anne Michelle Widjaja
on Monday, October 16, 2017
Since the early 1990’s more than 3 million UK children have grown up with The Children’s Traffic Club. The programme uses story books and online learning apps to teach children aged 3-5 about road safety, active travel choices and traffic danger. Recognised with the Premier Award in 2006, the awards recognised CTC as “a valuable contribution to child safety growing from strength to strength and moved with times’.
By September 2016 over 2,070 children under the age of 15 were killed or seriously injured on Britain’s Roads. Zinc Communicate’s Children’s Traffic Club (CTC) National, aims to build key risk awareness skills and engage young children, their parents and carers with fun activities while promoting vital road safety messages. Now running for almost 25 years the National CTC will be re-launching in 2018, with PACEY applying their expertise to the programme.
To mark the expansion of the CTC and PACEY partnership, Childcare Professional published a feature article about CTC in its Autumn/Winter edition. The article includes an interview with Zinc Communicate’s Managing Director, Bharti Bhikha. Bharti explains how working with PACEY will support CTC to use a multi-faced approach working closely with “road safety, health and education professionals, and with local and national government organisations” to “reach as many children as possible.”
In the article, PACEY endorses CTC as an “excellent resource that uses proven educational methods delivered in a fun engaging way, setting the scene for an effective lifetime of road safety education.”