An agency for change

CPNI

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The Centre for the Protection of National Infrastructure (CPNI) is responsible for the UK's national security and provides security advice to organisations, including response to the threat of terrorism.

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The Ramblers
Fake ID

The concept of Fake ID might resonate with you from years gone by but it is also a very current problem in the work place. Zinc worked with CPNI to create and distribute 7000 DVDs nationwide featuring an ‘ex fraudster’ that explained the importance of checking identity documents.
Zinc created a film that implored companies to take another look at identity documents during the early stages of recruitment. Without thinking that the candidate’s documents could be forged, not many companies would consider the potential consequences of allowing that person access. CPNI wanted to make companies fully aware of how easy it is to fake a passport or driving licence to get a job; access an organisation illegally; or to cause harm to others.

Successfully spreading the message

Zinc produced a drama documentary based on real-life incidents to help companies train their employees to spot forged or fake IDs. The film showed the potential consequences of giving a job and security access to someone with a fake identity. To add credibility and an 'inside' perspective to the script, we tracked down an 'ex fraudster' who had made a career from forging documents.
By contrasting good and bad practice within the drama, the film served as a practical training tool for companies and helped to shift employee's attitudes towards being more vigilant against fraud and was incorporated into facilitated training sessions.
If you want to influence positive behaviour change, speak to Zinc about creative and effective ways to reach your audience.

“Expertly communicated and in a short film really shows the vital importance of proper document checks and how to do these”

Team Leader at CPNI