An agency for change

Nationwide

Arthur Webb Challenge Cup

Zinc was tasked with creating the promo film and branded assets to support their internal initiative aimed at encouraging employee suggestions on efficiency and improvements to the business.

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'Rise'

Let’s be honest, Financial Services is not the punch line of many jokes, so it was a bit of a challenge to create an exciting and engaging film for this year’s Nationwide Arthur Webb Challenge Cup. The AWCC aims to inspire colleagues to take action by delivering projects that support the Society’s strategic ambitions in honour of their eponymous legendary founder, Arthur Webb.
Zinc were happy to bring out Nationwide’s sense of humour with an award winning film 'Rise', which encouraged emboldened employee participation, in a joyful, engaging, and enthusiastic way.

Multi-award winning

The Arthur Webb Challenge Cup film ‘Rise’, won three awards in the Corporate Content Awards run by Campaign magazine; two silvers and a bronze for best use of film, the best tone of voice, and best internal communications.
Then at the recent Internal Communications and Engagement Awards run by Communicate Magazine, it won Gold for ‘Best use of video and animation’ and Silver for ‘Best Internal Communications Campaign’.