An agency for change

Nationwide

Marketing mavericks wanted

Nationwide, as one of the largest building societies in the world, were looking to stand out from other High Street retailers and attract high calibre applicants to join their brand marketing team.

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Setting A New Tone For Recruitment

Zinc worked with Nationwide on a short promotional film to recruit talent into their brand marketing team. Keen to show that they were a different kind of employer in the finance world, we made Nationwide a quirky film with a playful tone.

Considering careers

Zinc used a surprising, carefully crafted, fast-cut series of evocative images to appeal to ambitious young 20-30 year olds, asking them to consider their creative career at Nationwide.

‘Everyone loves the film. It is brilliant. It's raised the bar for everyone. Thanks for all the effort you put in to it’

Head of internal agency, Nationwide