An agency for change

Pearson

Steph's Story

Pearson needed an inventive way to teach work skills to young unemployed people. Zinc dramatised workplace situations in a ‘soap opera’ style to successfully engage a notoriously hard to reach audience.

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Ahlstrom
Work skills for the unemployed

Zinc took Pearson’s educational subject matter and transformed it into captivating drama. Skilled for Life is a programme of qualifications and resources, supporting unemployed learners to become work-ready.
We spent a day with one of the top youth workers in the country to find out how to get underneath the skin of the audience and effect real change. From this we created an entertaining and credible drama ‘soap’ with a lively script which embedded the key messages seamlessly.

Effecting change

The suite of 4 films demonstrated interview techniques, overcoming stress and conflict and how to behave in the workplace.
The films provided a stimulus for trainers to generate rich class discussions. This would reinforce the key learning points needed to inform a positive first-time approach to the workplace.
By creating such a realistic setting, Zinc successfully brings to life the tools the young people needed to improve their social skills and manage their emotions in a work environment.

'They approached our video requirements with intelligence, creativity and complete commitment, interpreting our needs and listening and responding to our feedback throughout.

Pearson Education