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South Wales Police

Risky Pics

Nearly 40% of teenagers have taken part in ‘sexting’. Young people are often unaware of the personal and legal consequences of creating and sharing explicit pictures and videos on their devices.

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Exposing the dangers of Sexting

Sexting. A decision that takes a second could have repercussions that last a lifetime. Zinc worked with the South Wales Police Force to create a dramatised dual narrative ‘what if’ film to relay the dangers of sexting to 11-15 year olds. The aim of the film was to explore the social, emotional, and legal consequences of sexting.
Nearly 40% of teenagers have taken part in ‘sexting’. Whilst often deemed harmless and fun at the time, young people are mostly unaware of the serious personal and legal consequences of creating and sharing explicit pictures and videos on their devices.
It all comes down to the click of a button.

Delivering the messages sensitively

In our dramatisation, we created a 'Sliding Doors' moment where we follow two stories of the same girl, the one who hit 'delete' and the one who hit 'send'.
Due to the sensitive subject matter, we were careful in our approach to scripting and filming the young actors involved.
The film, recorded in both Welsh and English, was shown in classroom lessons facilitated by community police officers and was incredibly successful in delivering messages to pupils across Wales.

"They fully understood the requirements of producing high quality films that grasp the attention of young people and provide credible advice and information. The films have been incredibly successful in delivering the messages to pupils across Wales"

South Wales Police Force