our work

Transport for London

The Children's Traffic Club London - Safer Journeys for little Londoners

Since 2003 Transport for London has provided The Children's Traffic Club free for all pre-school children living in Greater London to support the reduction of road casualties by 50% by 2020.



Bharti Bhikha led this project.

The multi-media programme ensures young children; their parents; and carers are learning lifesaving road safety and active travel lessons and building key risk awareness skills while engaged with fun activities.

Viewing London through A Child's Eye

To continue to meet TfL's objective on making a positive contribution towards the reduction of road casualties we developed a be-spoke, London centric 'Children's Traffic Club' (CTC London). The free cross-platform resource embraces ‘all things London’ with popular landmarks and relatable characters used throughout the resource to support children to connect with the content. Online, children discover interactive content brought to life with animation, sound effects, pop-up messages and talking text. Games reinforce road safety and active travel messages, as well as specially-commissioned song lyrics set to well-known nursery tunes.

Zinc’s knowledge, expertise and experience in designing and delivering both print and online educational resources for the pre-school audience is second to none; as is the professionalism with which they approached the delivery of our project.”

Simone Oyekanmi