An agency for change

Transport for London

Safer journeys for little Londoners

Little Londoners are growing up in one of the world’s most amazing, and busiest, cities. Zinc has partnered with TFL for the past 16 years delivering potentially life saving road safety and active travel tools.

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Free, fun and interactive

The Children’s Traffic Club London is an interactive do-at-home resource that teaches children to be safe when out and about.
Zinc Communicate are specialists in road safety and have a 25 year legacy in this area. Our work with Transport for London has provided The Children's Traffic Club free for all pre-school children living in Greater London, supporting the UN goal to reduce road casualties by 50% by 2020.
The CTC London programme also supports the Mayor of London's and TfL's vision of healthier and safer streets for everyone, with an emphasis on active travel.

London through a child's eye

So how does it work? The CTC London membership pack provides a colourful animated book that when used with a free to download app activates AR; bringing the characters and tasks to life. A guide is also included for parents, carers, and nursery practitioners to understand how to use CTC London with all children under 5. Parents are invited to register their child through their early year’s setting, but can also sign up directly on the CTC London website.
Teach your children using the city streets they recognise in beautiful animation, meet the characters, and find out how to make safer journeys for little Londoners.

Zinc’s knowledge, expertise and experience in designing and delivering both print and online educational resources for the pre-school audience is second to none; as is the professionalism with which they approached the delivery of our project.”

Simone Oyekanmi