An agency for change

The Children’s Traffic Club

Let's Go road safety and active travel pack

Zinc are very proud of our own multi award winning Children’s Traffic Club, re launched last year and now with augmented reality! CTC is a progressive, persuasive multi-sensory active travel and road safety intervention, with a proud 25 year legacy in giving 3 million under 5’s vital life skills and knowledge.



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City University
Over 3m reached to date

The concept of The Children’s Traffic Club (CTC) dates back as far as the 1970s, from Scandinavia. It was trialled and later introduced to the UK in the late 1980’s.
CTC has evolved overtime, embracing educational and technological developments and has benefitted from numerous research initiatives, evaluations and pilots, along with continuous testing and monitoring, enabling it to stay effective, relevant, appealing and accessible to children and families from all socio-economic and environmental backgrounds.
According to developmental psychology some life habits can be set between the age of 3 to 5 years old – so it’s a vital time to introduce them to road safety and active travel messaging and for parents to learn to be a good role model.

Learning the fun way

The Let’s Go Pack blends the wonder of augmented reality (AR) with a traditional book, helping to avoid high screen time while instilling a love of books. There is a free App which brings 3D animated characters to life and also has supporting interactive games. The pack also includes simple ‘make’ and ‘do’ ideas for grown-ups to continue the learning in an hands-on way. Content is mainly pictorial so ideal for supporting those with English as an additional language (EAL) and children with additional support needs.
For nurseries and preschools an Early Years Guide is available, with lesson outlines, 30 photocopiable activity sheets and much more.
Zinc encourage partnership working to address the role that road safety, active travel, sustainable transport, health and social messages plays in the communities we work with. Why not get in touch?