Combatting financial exclusion and crime
Zinc created a shareable short form film for Vodafone's social media channel that demonstrates the power that M-Pesa brings to remote communities in third world countries.
Created to celebrate the 10th anniversary of M-Pesa, the film puts the technology in a human context, showing how it contributes to combating financial exclusion and crime in the third world.
Telling moving personal stories
The film interweaves real life stories to contextualise how M-Pesa contributes to a bigger picture.
Zinc selected three very personal stories that demonstrated the opportunity that M-Pesa brings to individuals who cannot take the convenience of a bank account for granted.
We used an innovative animation style with captions to ensure the film could be adapted into multiple languages.
"We love the film. Thanks so much for your hard work!"