Branded Entertainment

We combine the creative firepower and production expertise of seven award-winning TV production companies, two audio production companies and state of the art of in-house post facilities, with over three decades of brand communications experience and a network of talent agencies and media partners to create a truly unique best-in-market branded entertainment offering.

Digital Content & Social Assets

We develop and produce attention-grabbing digital series, standalone films and social assets for brands of all sizes. No matter the brand partner, our short-form digital content is always entertaining and informative bringing to life positioning, purpose, product or values. More than just creative and production, our extensive network of digital publishers and platforms enables us to deliver targeted audiences through placement and promotion of content in trusted and safe environments with editorial context.

 

 

Sample work: Lego City Stuntz Launch

Advertiser Funded Programming

We create TV shows for broadcast on the leading commercial TV channels and VOD platforms developed  to solve brand communications objectives. Starting with either a brand brief or our new and existing TV IP, our AFP partnerships utilise every facet of production to create tailored benefits for brands - from authentic product or brand integration and additional bespoke digital content, to licensing and talent activations that bring ideas to life through a retail channels and other brand touchpoint. This means our AFP partnerships are always bespoke. 

Our AFP partnerships are powered by Zinc Media Group's award-winning TV production companies.

 

Sample work: My Greatest Shot with Adobe

Brand Podcasts

We use our award-winning audio production expertise and recording studios to create thought-provoking and entertaining podcasts for brands, rights owners and publishers. We work with leading hosting platforms like Acast, Audible, Global and Spotify, a broad range of news and lifestyle digital publishers and a network of the most exciting established and emerging talent to create compelling lean forward content that loudly resonates with listeners.

 

 

Sample work: Lawrence Dallaglio's Lions Podcast