Wilko presents a series of three social shorts that provided viewers with tips and tricks to help spread some magic in the run up to Christmas.
Emerging social talent gave tips and advice on decorating your tree, planning a drinks party and laying a festive table. With an accessible and everyday tone of voice, the presenters perfectly reflected Wilko’s identity as the retailer that provides its customers with ‘little wins.’
Developed in partnership with The Mirror, the videos were distributed via the publisher’s social channels and as pre-roll executions across editorial content.
