02 Feb 2022
Zinc Communicate (ZC), a key division of Zinc Media Group has announced that Martin Tingle is to lead Zinc Communicate’s publishing division in the role of Commercial Director.
Martin, who was previously Managing Director at the Dentsu Aegis UK regional advertising agency Vizeum North, also held senior commercial roles at Facets, Specific, Bauer and EMAP. Martin assumes responsibility for the full publishing division and will spearhead the growth of Zinc Communicate Publishing, by growing commercial partners, launching new titles, building advertising revenues and expanding the commercial team.
Damon Westbury, Managing Director, Zinc Communicate, says:
“Please join me in welcoming Martin Tingle to Zinc Communicate. Martin has more than 25 years’ experience of leading commercial teams and divisions from the front. With a rare background of working for media agencies, media owners, tech companies, publishers, and consultancies, he has consistently grown significant company revenues through the development and expansion of commercial teams and winning new commercial partnerships.
Our business in Zinc Communicate Publishing (ZCP) has a strong legacy client base across Trade Associations, Government Departments and Brands and a rich heritage of helping those clients meaningfully engage with wide ranging consumer audiences and increasing hard to reach business audiences. We achieve this through delivering rich editorial content and high-quality production, underpinned by engaging and revenue generating digital advertising opportunities. By further growing our client base and utilising the broader ZC divisional capabilities across video, branded content, and audio, Martin and ZCP are extremely well positioned to drive strong and long-term growth for the wider Zinc Media Group.
I could not be more delighted to appoint Martin to lead Zinc Communicate Publishing. I look forward to working with him and wish him and his team every success.”
Martin Tingle says: “I’m thrilled to join Zinc Communicate Publishing as Commercial Director, working with Damon and the wider team to deliver significant growth, new clients and opportunities to the division and wider group, building on my experience of working with media agencies, advertisers, brands and major publishers across titles including: The Belfast Telegraph, Scottish Herald, Empire, Q magazine and FHM.
With 25 years in advertising and media I’ve always enjoyed the industry and getting to know the people whom I work alongside. Coupled with experience of multinational tech companies, a leading media agency and more recently consultancy, I’m excited to use my knowledge and contacts to drive growth for the benefit of colleagues and clients alike, while having some fun along the way”.