Great Taste Expectations is a series of blind taste tests designed to surprise and delight the nation about the quality of Asda’s produce. An independent survey concluded that Asda products were 'as good as or better than' luxury store equivalents from retailers including Harrod’s, Selfridges and Harvey Nichols and this series brought this to brand truth to life emphatically.
Inaugural Bake Off winner and food influencer Edd Kimber, took to Kingston Market to recruit members of the public to blind sample a range of food products including Nocellara olives, savoury cheese snacks, and prosessco.....and the results were fantastic!
