‘Big in America’ will follow five small businesses that are determined to crack the American market and export their goods and services. Each fifteen-minute episode will see British hotelier, businesswoman, and television personality Alex Polizzi mentor the businesses as they learn the ropes of the US market in preparation for a pitch to a major US business in New York City.
Developed in partnership with the Department for Business & Trade (DBT), the series will be distributed via LinkedIn, the world's largest professional network offering unrivalled access to small and medium-sized enterprises (SMEs) and business decision makers.
As part of its global professional community of 930 million members, there are more than 70 million decision makers on LinkedIn today, and more than 94 million global SMB professionals are LinkedIn members.
‘Big in America’ is the first time LinkedIn has partnered with an external channel (DBT) to stream an exclusive ‘made-for-TV’ content series via its ‘Live Events’ solution.