04 May 2017
YRU London is Live!
Young Road Users (YRU) London (www.yru.london) has been created by Zinc Communicate on behalf of Transport for London (TfL) and promotes safe travel and travel choices for young people travelling in London. The new resources support young people to make safe travel choices and contributes towards the reduction of road casualties among young car drivers and their passengers.
Content has been developed using a multi-media approach using illustrations, photography, interactivity and animation ensuring it engages the key audiences.
YRU has been developed and accredited by the PSHE Association.